With a portfolio of hundreds of products, being sold weekly through hundreds of thousands of POSs, Brasil Foods – one of the world’s ten largest protein companies – needed a tool that was able to define the ideal assortment of products for each of the bars, bakeries and markets supplied by them. It was also necessary to link this assortment to the company’s pricing policy, and do so in a way that any rep could easily understand and use. One Click Order was the solution chosen by BRF.
- Algorithms that characterize profiles of potential customers
- Actionable lists with suggestions for sales reps
- Increased turnover at the point of sale