Case Estrafarma

Extrafarma, a large drugstore chain, brought us a considerable challenge: How to dynamically, continuously, and correctly adjust the price of more than 15,000 products in hundreds of points of sales, from different categories ranging from diapers to heart medication.

PriceO was the solution we developed.

  • Price tailored for every sector in every region
  • POS-level granularity

Other Big Data Products


Set revenue targets for each customer and seller, based on the actual potential of each microregion, using its characteristics rather than historical performance.

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One-Click Order

When you have tens to hundreds of products in a portfolio of thousands or millions of customers, there is one crucial challenge: To find the ideal products for each client at each contact. And to do it in a simple and actionable way, to be used by sales teams.

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Do you know in which markets, channels and vehicles you should invest your media and trade budgets to obtain the best results? Optimarc helps you find out.

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Our Clients

Our passion is to solve the most complex business problems for our clients through data science and artificial intelligence. Focusing on objective performance indicators and measurable financial results for companies aggressively seeking improvements. See who uses our solutions.

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help you?

Our Location
Av. Lavandisca, 777 · Indianópolis
São Paulo, SP 04515-011
+55 (11) 3051-5630


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Big Data

If you are a data scientist or engineer with a strong drive to understand the world through data and want to work in an informal and meritocratic environment, contact us. We value talent and determination.